What is Your Mission Statement?

Mission Statement

Basically, your blogs mission statement is a constant reminder that keeps you on the right road. It’s a way of always remembering your core purpose in a short statement. Your mission statements encompass your objectives, your words and the emotions you defined earlier.

Everybody needs to know your Mission Statement, your employees or anybody that you outsource work to needs to be on your page working towards your goals. When they read your Mission Statement, they will know what your blog is about and make sure that they work in accordance with your statement..

Your statement should answer 4 questions – Why? Who? What? And How?

Why: are you blogging
Who: is your blog for
What: do you offer your readers
How: do you do it

By answering these 4 questions, you start to develop your mission statement. Here is my example:-

  1. Why: I write because I have a need, a desire to help people succeed
  2. Who: My blog is for like-minded, interested people who are passionate about reaching their goals.
  3. What: I want to offer easy to understand training that works
  4. How: by sharing all of my knowledge through books, videos and face to face experiences

Once you have these answers, you will be able to create your mission statement. It should be short and sweet. 1 to 2 sentences.  There should be no paradigm shift, no funnels, no permission marketing, no native advertising, no jargon and no ridiculous language in your mission statement. Try really, really, really, really hard to keep it out. Instead of saying “I am going to leverage my blog for financial independence” you should be more specific and say “my blog will bring in £100,000 a year” because that’s the amount that would be necessary for you to be financially independent.

You will need to play around with your answers to create a powerful sentence that embodies what you want to achieve.

My mission statement is:-

To mentor bloggers with easy to understand training, that develops them into becoming powerful influencers, who make significant amounts of money so that they can achieve their life goals.

Here are some examples of some famous company mission statements:-

Amazon – “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.”

Paypal – “To build the Web’s most convenient, secure, cost-effective payment solution.”

Tripadvisor – “To help people around the world plan and have the perfect trip.”

BBC – “To enrich people’s lives with programmes and services that inform, educate and entertain.”

Linkedin – “To connect the world’s professionals to make them more productive and successful.”

Next Go To:

  1. Who Are Your Blog Readers?
  2. What Is The Core Purpose Of Your Blog?
  3. What is Your Mission Statement? ←You are here
  4. Is Your Blog Unique?
  5. What Your Blog Is Not!


This powerful workbook will transform your earning potential!

I highly recommend this book if you are new to blogging or are not happy with the earnings that you are making form your blog.  This book comes in Paperback or dynamic editable PDF format that allows you to complete the workbook online.


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